During a visit to Kiel University (CAU) from 13 to 16 October 2025, a delegation from Kherson State Agrarian and Economic University (KSAEU) explored marketing research facilities and discussed future academic collaboration. The visit took place through “Academic Cooperation and Teaching Initiative Kiel-Kherson” (ACTI-K²).
The KSAEU delegation that attended the meeting included Prof. Dr. Viktoriia Hranovska, Vice-Rector of KSAEU; Assoc. Prof. Dr. Natalia Kyrychenko, Dean of the Faculty of Economics; Dr. Liudmyla Alieshchenko, Head of the Department of Hospitality and Tourism; and Kateryna Sovach, Senior Lecturer of the Department of Public Administration, Law, and Humanities.
Marketing research and methods
The delegation met Prof. Dr. Stefan Hoffmann from the Department of Marketing and Prof. Dr. Claudia Buengeler from the Department of Human Resource Management and Organization. They discussed possibilities for future academic collaboration.
The visits to the marketing laboratories and research facilities introduced ongoing projects and methods for analysing consumer behaviour and market trends. The programme covered digital analytics, consumer neuroscience and behavioural experimentation.
Exploring future collaboration
The partners expressed interest in joint research, academic mobility and interdisciplinary projects. We thank the hosts at CAU and the KSAEU delegation for the discussions and for sharing their research perspectives.
ACTI-K² is supported by the German Academic Exchange Service (DAAD) within the German-Ukrainian Network of Universities (DUHN), with funding from the German Federal Ministry of Research, Technology and Space (BMFTR).
