During her guest visit to Kiel University (CAU), Assoc. Prof. Dr. Hanna Zhosan, Head of the Department of Management, Marketing and Information Technology at Kherson State Agrarian and Economic University (KSAEU), met with Prof. Dr. Stefan Hoffmann, who leads CAU’s Chair of Marketing. His research focuses on consumer behaviour, sustainability and digitalisation.
Discussing shared research interests
The meeting provided an opportunity to exchange ideas and discuss shared research interests. Zhosan and Hoffmann also explored possible areas for future research collaboration between CAU and KSAEU.
By bringing together perspectives from both universities, such exchanges can provide a starting point for further dialogue and the development of joint research ideas.
Academic exchange within ACTI-K²
The meeting took place within the German-Ukrainian University Network (DUHN) project “Academic Cooperation and Teaching Initiative Kiel-Kherson” (ACTI-K²). The project supports cooperation between the partner universities in research and teaching.
ACTI-K² is supported by the German Academic Exchange Service (DAAD), with funding from the German Federal Ministry of Research, Technology and Space (BMFTR).
We thank Prof. Dr. Stefan Hoffmann for his warm welcome, the engaging discussion and his openness to future academic cooperation.
